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  • Situating Language Learning Strategy Use : Present Issues and Future Trends
    Situating Language Learning Strategy Use : Present Issues and Future Trends

    This book presents the latest research on the role of strategy use and development in second and foreign language teaching and learning.It comprises a wide selection of studies which cover topics such as strategic training of young EFL learners, promoting critical thinking through video gaming, language learning strategies for languages other than English, and the contribution of language learning strategies to the development of the four language learning skills.It will equip scholars and practitioners with the knowledge to help them better appreciate how language learning strategies contribute to and are linked with language learning processes.The contributing authors share research from their various contexts, which range from primary to tertiary education, and discuss the need for fine-tuned strategy categorization, conscious self-regulation and proposed strategy instruction.

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  • The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy
    The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy

    The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy.It unites a team of contributors who are all authorities on the topic of their chapter.The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy.Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.

    Price: 70.00 £ | Shipping*: 0.00 £
  • Digital Marketing Strategy : An Integrated Approach to Online Marketing
    Digital Marketing Strategy : An Integrated Approach to Online Marketing

    Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

    Price: 29.99 £ | Shipping*: 0.00 £
  • Decoding Strategy
    Decoding Strategy

    OVERVIEWHumans are curious by nature. We like to observe people in action and we not only like to play games, but also to win. With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms.The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess.This pattern is termed a critical time line. Using real-time case studies of global companies in his book, Patrick demonstrates how the pattern embedded in each time line offers a window into the strategic behaviour of companies as competitors in a game.These patterns are an integral part of decoding strategy and winning! TARGET AUDIENCE-MBA students-Business leaders, managers, professionals and executives

    Price: 56.99 £ | Shipping*: 0.00 £
  • How can lifestyle affect pricing strategy?

    Lifestyle can affect pricing strategy in several ways. For example, if a target market has a high disposable income and values luxury and premium products, a company may choose to implement a premium pricing strategy to reflect the perceived value of their products. On the other hand, if the target market is more price-sensitive and values practicality, a company may opt for a value-based pricing strategy to appeal to this demographic. Additionally, lifestyle factors such as cultural preferences, spending habits, and purchasing behavior can also influence how a company sets its prices to align with the lifestyle of its target customers.

  • Which fashion brands are available in New Style Boutique?

    In New Style Boutique, players can access a variety of real-life fashion brands such as Gucci, Prada, Marc Jacobs, and Vivienne Westwood. These brands are featured in the game as part of the virtual fashion world, allowing players to style their in-game clients with clothing and accessories from these well-known designers. The inclusion of these brands adds a sense of realism and authenticity to the game, giving players the opportunity to experiment with different styles and create unique looks using high-end fashion items.

  • What are skimming strategy and market penetration strategy?

    Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.

  • What are strategy games?

    Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.

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  • Exit Strategy
    Exit Strategy


    Price: 24.00 £ | Shipping*: 3.99 £
  • Strategy Showdown
    Strategy Showdown

    Jae Cho isn't very good at games. Whether it's board games, card games or anything else, she usually doesn't have much luck.But when she watches her brother, Dal, playing Castle Crusaders 5, she's fascinated by the strategy of destroying the opponent's forces and taking out the enemy's castle.When Dal rushes off and leaves the game running on his computer, Jae can't resist the temptation to try playing for herself.Before long she's hooked on the game and secretly playing against others on her brother's computer whenever she can.However, she soon realizes that she's accidentally entered an online esports competition in her brother's name!Will Dal be angry that Jae has been using his computer and played as him in the qualifying round? Or will he help his little sister dominate the competition at the tournament?

    Price: 6.99 £ | Shipping*: 3.99 £
  • Modern Strategy
    Modern Strategy

    Modern Strategy explains the permanent nature, but ever changing character, of strategy in light of the whole strategic experience of the twentieth century.The book is a major contribution to the general theory of strategy; it makes sense of the strategic history of the twentieth century, and provides understanding of what that strategic history implies for the century to come. The book offers a uniquely comprehensive analysis of the different facets of modern strategy.The classic writings of Carl von Clausewitz are reconsidered for their continuing relevance, while possible successors are appraised.In addition to arguing that Clausewitz figured out what strategy was, and how it worked, the book probes deeply into strategy's political, ethical, and cultural dimension.The book explains how strategic behaviour in the twentieth century has expanded from the two-dimensional world of the land and the surface of the sea, to include the ocean depths, the air, space, and most recently the 'cyberspace' environments.It also offers details analyses both of nuclear matters and of the realm of irregular violence. This is the first comprehensive account of all aspects of modern strategy since the Cold War ended and will be essential reading for all students of modern strategy and security studies.

    Price: 56.99 £ | Shipping*: 0.00 £
  • Strategy Implementation
    Strategy Implementation

    Strategy implementation - or strategy execution - is a hot topic today.Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance.This book presents new conceptual models and tools that can be used to implement different strategies.The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges.Have clear strategic choices been made? Are actions aligned with the strategy? What’s the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers involved in designing and implementing strategies, with a valuable resource.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Looking for strategy game.

    If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.

  • What is pricing strategy?

    Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.

  • What is the difference between a marketing strategy and a communication strategy?

    A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.

  • Has he changed his strategy?

    Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.

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